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YouGov’s Most Recommended Brands 2025 showcases the brands earning the highest levels of customer advocacy across the globe. Based on consumer data from 28 markets, the report highlights the brands that current customers are most likely to recommend.
This year’s edition features the top 10 global brands, regional leaders across 10 key markets, and the most improved brands based on year-on-year gains. It also includes a snapshot of global consumer attitudes toward recommendation. Curious to see which brands made the cut? Explore the rankings and the trends driving brand advocacy across borders.
Understand what your target consumers care about and where to reach them, with robust intelligence you can trust. From the specs your audience really care about to the impact of reviews on consideration, whether data privacy or sustainability are driving their next switch, or if you need to know what ads are resonating best - we’ve got you covered.
YouGov has over 15 years of forward-looking consumer intelligence on the technology sector. Explore our latest industry insights below to monitor trends over time with get actionable data on your consumers.
Brands with the biggest Word-of-Mouth surge in APAC: June 2025
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UK Biggest Brand Movers - July 2025
US Biggest Brand Movers - July 2025
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